I study marketing, which means I also study how companies try to build up their brands. Many of you may not even realise how much thought goes into something as basic as a logo, but trust me, there’s a lot. As part of a presentation I had to do for a class recently, I took a look at how the Amazon logo has evolved over the years. I personally couldn’t remember it being anything other than it is today, but 1995 shows us something almost unrecognisable from the Amazon we know now.
So inspired by this discovery, and Google’s controversial logo change earlier this year, I thought I’d do a quick round-up of some impressive, and sometimes drastic, logo evolutions.
Click below to see them!